Dan has more than 20 years of entrepreneurial experience, having built and exited 2 startups and angel invested in many more. He’s most passionate about connecting people, product and process, creating something from nothing. ​At SuperSeed Dan looks after partnerships and portfolio companies, alongside new and existing investments. ​

Mads is a successful entrepreneur and passionate technologist (having authored multiple US patents) who has worked for 2 decades building and growing tech businesses. At SuperSeed he helps ambitious technical founders build great companies from the early stages. Prior to SuperSeed, Mads was an entrepreneur, taking Sefaira (a SaaS company) from inception in 2009 to exit in 2016. Before that he was a business executive at IBM.

Priyanka is a founder turned investor who knows what it takes to build a business from the ground up. She founded and led Pri Bakes, growing the venture-backed snacks brand to seven-figure annual revenue and securing partnerships with Sainsbury’s, Boots and WHSmith before its acquisition by Voracio Foods. From developing products to leading manufacturing, sales and operations, she has lived the founder journey first-hand. Earlier in her career, she advised global businesses on growth and market entry at EY-Parthenon and Integration Consulting. Now at SuperSeed, she’s channelling that entrepreneurial energy into backing ambitious founders using technology to transform traditional industries.