SuperSeed Loader
Deal of the Week
Series B
Netherlands

Philips' CD veterans build smart-glasses factories

Deal of the Week, Upside episode 110: Morphotonics, €40m+ Series B

Deal of the Week

Startup
Morphotonics
What
Makes factory machines that stamp screen optics into AI-glasses lenses
Raised
€40m+ Series B
Investors
3M Ventures, Innovation Industries, BOM (Brabant development agency), Invest-NL, EIC Fund, EIB
Where
Veldhoven, Netherlands
Picked by
Mads Jensen

Confession first: I think most AR/VR is nonsense (gaming aside). But Morphotonics doesn't make glasses. It makes the machines that stamp tiny ridges into waveguide lenses — hundreds of times thinner than a hair — so the screen-in-your-specs actually works. Picks and shovels. €40m+ Series B. Four ex-Philips engineers who grew up on compact disc tech, spun out 12 years ago in Veldhoven — same town as ASML, same Brainport cluster as EUCLYD. Meta and Ray-Ban sold over seven million AI glasses in 2025, and the ones with screens cost $799 because of these lenses. The old Philips family tree keeps producing new branches. Go figure.

Why it matters

Mads Jensen
Host, Upside

“It's a Dutch company that's building the machines that could put a screen inside everyone's glasses.”

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